Pronounced “mis-read” — because being misread is where judgment begins.
MISRD was born from a simple, painful truth: judgment hurts.
Whether it’s the looks we get for what we wear or how we look, the assumptions people make about our jobs or income, stereotypes tied to our race, religion, or culture, or the harsh words aimed at our bodies, abilities, gender, or who we love — judgment limits us all.
Judgment can be loud or silent, casual or cruel. It shapes how people see us before we’ve said a word, and how we see ourselves long after others have spoken.
At MISRD, we believe that educating people about the many faces of judgment — and inspiring honest, meaningful dialogue — is the first step toward a world where everyone is seen for who they truly are, not who others assume them to be.
MISRD's tagline challenges judgment through what we wear.
It’s just a red square.
Until you know what it means.
The square is the box people try to put you in.
The red is the quiet signal that says:
You noticed me — but you still got it wrong.
It’s the pause before the judgment.
The sizing up. The smirk.
And the moment you decide not to correct them.
We wear it because we’ve felt that moment —
and we don’t owe anyone a reaction.
The red square isn’t a logo.
It’s a movement.
A reminder that being misunderstood is power.
And that silence, when owned, is loud enough.
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