How It Started
🔥 Why I Created MIS🟥
I’m Brian Rund, an Emmy-winning audio mixer, sound designer, and composer.
The idea for MISRD began while I was serving in the Navy, on a submarine out of New London, CT. When people on my sub found out I was Jewish, the stereotypes came fast. Some asked where my tail and horns were. Others told me I was going to hell. A few even said, “You’re not bad for a Jew.” I had to live and work alongside shipmates who were saying and believing these things, with nowhere to go and no way to escape. It wasn’t easy — and trying to change their minds felt pointless.
After the Navy, I went to school and then found work in the entertainment industry. I commuted into New York City wearing ripped jeans, a black t-shirt, a hoodie, and headphones — surrounded by people in suits who looked at me like I didn’t belong, or worse, like I was trash. They wouldn’t sit next to me unless they had no other choice. I worked long hours while helping raise two daughters with my wife. I loved my job. But whether it was strangers on the bus or friends and family, the same thing kept happening: people judged me without asking a single question.
That feeling — of being misread over and over — stuck with me.
I created MISRD as a way to wear what I couldn’t always say — to stand as a quiet challenge to every snap judgment and stereotype. What started as something for me became something for anyone who’s ever felt the same — and anyone ready to show they won’t live inside someone else’s box.