MISRD is more than our name — it’s a mission.
You might read it as MISRD, misread, or MIS🟥.
They all stand for the same powerful idea:
Challenging quick assumptions and embracing what makes us different.
Because when you’ve been misread, you know how it feels.
And when you wear MISRD, you're saying:
“You don’t get to define me.”

I’m Brian Rund — an Emmy-winning audio mixer, sound designer, and composer.
The idea for MISRD began while I was serving in the Navy, stationed on a submarine out of New London, CT. When my shipmates found out about my religion, the stereotypes came fast. I couldn’t believe some of the things they genuinely thought — and said out loud. I had to live and work alongside them, with nowhere to go and no way to escape. It wasn’t easy — and trying to change their minds felt pointless.
After the Navy, I went to school and eventually found work in the entertainment industry. I commuted into New York City wearing ripped jeans, a black t-shirt, a hoodie, and headphones — surrounded by people in suits who looked at me like I didn’t belong, or worse, like I was trash. They wouldn’t sit next to me unless they had no other choice. I worked long hours while helping raise two daughters with my wife. I loved my job. But whether it was strangers on the bus or people I knew, the same thing kept happening:
I was judged without anyone asking a single question.
That feeling — of being misread, again and again — stuck with me.
I created MISRD as a way to wear what I couldn’t always say — to quietly challenge every quick judgment and stereotype.
What started as something personal became something bigger:
For anyone who’s ever felt the same. And anyone ready to show they won’t live inside someone else’s box.
Your story could inspire others, challenge stereotypes, and help grow the MISRD movement.
Selected ambassadors will be featured on our site and socials.
We’ll send shirts to a few who best capture the spirit of MISRD.
We’ll never share your email or story without your permission.
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